Here are a few things to remember when instituting a cross-cultural awareness program into your corporate relocation program. For a full account of information regarding this service visit our resource library.

Don't forget the family
Just as spouses should be involved in the assignment selection process, they should be involved in training for global assignments. Some experts estimate that nearly 80 percent of all failed global (international) assignments can be linked to the spouse's inability to adjust to the new environment. Each member of the family faces special issues in the expatriate environment that should be addressed.

Other cultural resources
Organizations should consider utilizing their returning expatriates for help with cultural awareness initiatives. Employees who have already completed similar assignments can act as subject matter experts (SMEs) to help new expatriates learn business customs and how to navigate foreign business circles. SMEs can also prove invaluable in helping new expatriates learn the hierarchy in companies with which they will be dealing. It's important to note, however, that companies should not rely solely on employees to provide guidance to new expatriates. Relying exclusively on veteran expatriates can be problematic if the guidance reinforces cultural stereotypes or results in the new expatriate adopting the predecessor's bad habits. While other international assignees have a role to play in helping newcomers adjust, they should not replace professional consultants/trainers.

Alternative views
Although cross-cultural awareness is important, some might argue that its importance is just a hyped up myth. In actuality, on average only 30 percent of American managers sent on international assignment lasting from one to five years receive any cross-cultural training. It can be argued that managing is simply "managing," so where it is done is irrelevant. Another point of view is that any type of short-term cultural training would be ineffective because people can't learn to work and live in a foreign culture after only a few days (or even a few weeks) of training. Others argue that an understanding of a country's culture is something people assimilate over many years based on personal experiences in that specific culture. Others will say that corporate culture takes precedence over country culture. For example, a local employee working for a "bullish" American firm in Thailand might show traits of aggressiveness and conflict, which are not traits normally associated with the Thai culture. These traits, however, may be common in the corporate company culture of the employee's organization, causing the Thai employee to act outside his or her normal cultural dimensions.

Nevertheless, in order to be successful, an expatriate must be comfortable with his or her staff, colleagues, clients and business atmosphere--regardless of location. Cultural specialists also agree that to be successful in dealing with people from other cultures, expatriates need knowledge about the cultural differences (and the similarities) among work locations. The global employee of today's business world can only benefit from gaining cultural awareness, either through direct training or personal experience, which would lead to greater professional effectiveness and company performance. Read more

If you would like more information about cross-cultural education and how it can be added to your international relocation package/program, please contact our corporate relocation consulting team.

What is a group move?
The definition of a group move is when 10 or more employees are being transferred from the same area and to the same area, at the same time, for the same business reason. Group moves are critical to the performance of the company and are of high strategic value in meeting the objectives of the business plan. If the group move is being driven by either a merger or an acquisition, the pressures only become greater as the already charged environment that a group move can create is compounded with the added factors of merging two different cultures. This reality, combined with the inherent risks that a merger or acquisition almost always adds, results in higher stakes and more pressure on corporate relocation program managers to make sure that the right group move process be in place.

Why do group moves fail?
In a series of internal reviews with subject matter experts who have had extensive experience in assisting our clients in planning and managing a wide range of corporate group moves, a number of reasons repeatedly rose to the top as to why a group move may fail:

• Announcing the move without adequate preparation or involvement
• Not having clearly defined objectives
• Lack of time and/or poor planning
• Losing control of the relocating transferees
• Not understanding the unique needs and dynamics of the group
• Not bringing outside resources in early enough
• Political pressure to use non-qualified suppliers
• Lack of senior management endorsement and involvement

How do you avoid the pitfalls? This topic will be covered in our next post. For more information about this subject or to view the complete white paper, visit our resource library.

Imagine that you are just leaving a meeting where you were told that your employer has decided to relocate a group of people from one location to another. The CEO told you that you are expected to manage the move. He/she stresses to you that the success of this group move is critical to the future of the company and everyone is counting on you to, "make it happen." Any number of business scenarios could lead to this decision.

Even though this may be your first experience in managing a group move, you may have heard stories about the stress group moves can bring to an organization and the people who are working on the relocation. You may recall hearing how a group move does not always turn out as planned, and that a lot can change between the time the plan is initiated and the last employee is in place at the new location.

Whatever you do, you need to be prepared for the responsibility of:

• Business disruption
• Talent loss
• Low employee morale
• Cost overruns
• Having your plan for the move challenged by others

You may not be able to eliminate all of the issues, but if you can bring an effective plan to the project and assemble the right team to execute the plan, the odds that the move will be a success and that you will survive the group move will be greatly  improved. The intent of our "How to Effectively Plan for a Group Move" white paper is to provide you with a proven approach to effective group move management.

 View white paper

If you would like more information about corporate relocation services including group move management consulting, contact us.

There are a variety of training techniques that prepare people for long distance foreign work assignments. They range from documentary programs that merely expose people to new culture through materials about the country's socio-political history, geography, economics, language and cultural institutions, to intense interpersonal experience training, in which individuals participate in role-playing exercises, simulated social settings and similar experiences in order to "feel" the difference in a new culture.

Although generic programs exist, cross-cultural training is most effective when it's tailored to the specific needs of the expatriate and the host country. Because learning about a new culture requires an understanding of one's own cultural biases and behavioral traits, companies that use customized, cross-cultural training typically receive better results. Successful cross-cultural programs can include the following:

• Host country information. Basic information about the assignee's host country, including its history, common religions, political structure and recent events, so employees can understand citizens' values and beliefs.
• Behavior adaptation. Although people have a hard time challenging their cultural understanding, they can learn to alter their behavior to adapt to a new culture. In this phase of cross-cultural training, expatriates examine the way that they currently handle a situation and what is required in the new culture.
• Local business etiquette. Even the most veteran and prolific employee can have difficulty without an understanding of business etiquette in other cultures. For example, the U.S. tendency to "get down to business" is regarded as rude in Japan, where business transactions often have a greater personal relationship component. An employee who appears impatient with Japanese traditions designed to establish friendship and trust will have little success in business negotiations.
• Communication techniques. A manager going to live in a foreign country for the first time might not realize how communication styles differ around the world. For example, U.S. employees tend to use "low context" communication, which is direct and task-oriented. Many other cultures have "high context" communication, in which messages are more indirect, like in the Middle East.

For more information about components that make cross-cultural programs successful, view our white paper, "Importance of Cross-Cultural Awareness."

Accurate and timely accounting of relocation expenses has a far-reaching impact on the overall performance and success of a corporate relocation program, to both the company and the individual transferee. With relocation costs per employee homeowner topping $70,000 in recent years (according to averages reported by Worldwide ERC), effective management of expenses can easily exceed several million dollars annually for a company. Because all relocation services funnel through the expense management function, to be appropriately recorded and paid, this function is a significant responsibility for those managing the relocation program. As a result, corporate relocation managers and/or payroll managers should consider several key issues when evaluating the effectiveness of the expense management process in their companies...read more.

A solution for attracting employees and experienced new hires to higher housing-cost areas

Companies have increasingly been faced with trying to solve the situation in which employees from low cost of living areas are relocated into higher-cost areas. This issue has become more difficult to handle since, from the mid-to-late 1990s, the demand for qualified employees has increasingly exceed the supply of these individuals. Previously, employees were willing to live with higher costs in exchange for their new position opportunities. Over time, however, employee expectations have shifted. Now, more than ever, employees believe that if their company relocates them into a higher-cost area, then the company should provide them with some financial relief.

This issue has been exacerbated by the increasing disparity in housing costs by geographic region. Runzheimer housing data measures the average cost of a typical transferee home (e.g. 2,400 square feet on an average size lot with four bedrooms and two and a half baths). Most recent data shows that the same home in similar neighborhoods cost $270,800 in Houston, $426,500 in Chicago and more than $906,000 in the San Francisco Bay Area.

This noise surrounding housing cost differentials has simply become too loud for companies to ignore.

What actions have companies taken?

Adjust Compensation (view details)
Cost of Living Allowances (view details)
Lump Sum Payments (view details)
Mortgage Subsidies (view details)

For more information around why mortgage subsidy programs are a popular choice, visit our resource library.

Group moves occur for a variety of reasons and in most cases can be treated (relative to the IRS rules) exactly as other non-group moves. A group move, however, may not meet the IRS 50-mile test. In that case, consideration should be given to providing a short distance group move policy. The IRS 50-mile test generally requires that in order for certain costs associated with a relocation to be excludable from income, the distance between an employee's old residence and the new work location must be 50 miles greater than the distance between the employee's old residence and the old work location.

It is not uncommon for companies to change office locations, or have multiple facilities in the same geographic area, where the distance between an employee's old and new work location may or may not meet the IRS 50-mile test. For example, in larger cities, where a move may be from one side of a metropolitan area to the other, it is likely that the IRS test will not be met. These "short distance" office relocations, however, can significantly impact the commuting patterns of employees. It is highly unlikely that employees impacted by an office move, where their commute could be increase by up to 49 miles, will simply accept an "IRS explanation" as to why they are not entitled to relocation benefits. Employees will often make their feelings known and ask management to consider providing some or all of the relocation benefits provided in a standard regular or "long distance" employee transfer.

The relative distance that a short distance group move involves, necessitates a closer look at the specific features provided in a company's relocation policy to see if benefits should be offered for a short distance group move. Properly structured, short distance group move programs reduce absenteeism, attrition and administrative time, and are often far less costly than a normal relocation program.

For more information about short distance relocation packages, visit our relocation resource library and view our white paper.

Relocating is often a stressful and confusing event in anyone’s life and career, especially if the transferee is going through his/her first relocation. Lack of role clarity (who does what) and inadequate information throughout the process will not only amplify a transferee’s stress, but will also directly impact the outcome of the corporate relocation. There are a number of measures that can be taken to make the relocation process easier. One key action is to include a section in the relocation policy that defines specific roles and responsibilities of all transferee resources.

When defining roles and responsibilities during the relocation process, there are a number of key points to remember. We are going to outline a few of them here, but encourage you to view the complete article in our Resource Library.

Internal and external resources
Include internal and external resources when defining roles. In many cases, the transferee is starting a new position with the organization and may not immediately understand where to go for support. Identifying internal resources early in the relocation process will enable the transferee to assimilate into the new organization quicker, he/she will feel more comfortable, and will also feel more in control of the relocation.

Setting transferee expectations
Clearly lay out the company’s expectations for the transferee during the relocation. This will help prevent the employee from straying outside the policy and limit the need for exceptions. Decreasing exceptions goes a long way toward alleviating the dissatisfaction that can result if a transferee finds out they were treated differently than others at their same salary or grade level. More and more companies have placed wording in their policies that clearly outlines that exceptions are not expected, and if requested, will be escalated to a senior-level executive for approval. It should be noted in policy that the transferee is a visible representation of your company and needs to act and behave in accordance with your company’s code of conduct.

View more points to keep in mind when defining roles and responsibilities for corporate relocations.

The decision to relocate an employee or new hire is the result of a great deal of effort and evaluation by a company and then by the prospective transferee. Agreeing to relocate at the request of an organization is not always an easy decision for an individual and his/her family to make. When describing your company’s corporate relocation policy it is important to remember that no matter what the circumstances are, agreeing to relocate will begin a stressful and sometimes life-changing process for most transferees. When crafting the relocation policy it is advisable to look beyond just describing the level of benefits that will be provided. You should also consider if the policy will assist and support the transferee when it is examined at the start of the relocation.

When writing a relocation policy there is a checklist of things to keep in mind when setting the right tone:

Optimistic Empathy
Start your company’s relocation policy with a supportive and positive welcome or introduction. Recognize what your company is asking transferees to do and acknowledge what they may face during the relocation process. Let the transferee know that your company understands the experiences of other transferees that have preceded them. Point out that understanding and following the relocation policy will minimize the disruption to the lives of the employee and their families. Close the introduction with words of appreciation and thanks for accepting the relocation.

Rational Processes and Requirements
When describing a process or requirement in your company’s policy, include the reasons behind the wording. Letting the transferee know the “why” can often increase voluntary policy compliance and reduce the level of enforcement needed. While relocation is a complex process and there are a number of hard rules that need to be followed, the tone of the policy as being one of mutual benefit is critical. The key is to avoid setting a negative and controlling tone that may offend the reader and create a pessimistic view of the relocation process and even perhaps of your organization.

Clarity and Firmness
A policy needs to be both clear in what it says and firm in how it says it. A policy should not give the impression that the components are subject to personal interpretation and/or can be negotiated. Some policies even state up front that the company is ”…please to provided you with a quality relocation program and exceptions are not anticipated.” While the tone needs to be supportive, the policy must still clearly state what benefits will or will not be provided. If the company style/format guidelines permit, write the corporate relocation policy in the second person voice. Using the pronouns “you” and “your” adds a personal tone to the policy. It also assists the employee in understanding what processes and procedures he or she must follow.

There is no such thing as a small relocation, but some companies don't require the large-scale support needed by those relocating hundreds or even thousands of employees annually. For these companies, SIRVA Advantage might be the answer. SIRVA Advantage is a program developed specifically for companies that relocate fewer than 30 employees per year. Currently, 120 companies participate in the program.

Through the program, companies have access to a dedicated service delivery team with specialized experience in small-volume relocations. Users don't have to be experts in relocation because all the details are handled for them. SIRVA can get a relocation program up and running quickly, and because they manage every aspect of the program, companies don't have to worry about the details. Transferees receive the full benefits of having a corporate relocation provider manage their transfer without the large corporate relocation budget.

"Companies that relocate a small number of employees have different needs than those of their large-volume counterparts," said Tim Callahan, senior vice president of sales and marketing SIRVA, Inc. "These companies may not be as familiar with the process or the complexities involved in different domestic or international relocation scenarios because they simply don't relocate employees as often."

Using SIRVA Advantage, companies can choose their services á la carte, which offers them the flexibility to develop a cost-effective custom program to fit their needs. SIRVA Advantage provides companies with guidance and assistance on a range of relocation issues, including:

• Domestic and international support
• Fixed-fee or traditional home sale programs
• Home marketing services
• Home finding and new home purchase services
• Home rental and temporary housing services
• Mortgage services
• Move management
• Tax and legal services
• Vendor contracts
• Online relocation tracking and reporting

One-on-one attention and interactive tools
The Advantage process starts with a consultation between our client and SIRVA Advantage's Business Development Manager, Jane Yanosko, to coordinate services tailored for each transferee - with this program a corporate relocation policy is not needed, SIRVA's abbreviated contract serves as the purchase order for all services authorized by the client. Once services are determined and the transfer process is initiated, the client and the transferee receive dedicated support from relocation counselors and associates focused on serving clients with fewer than 30 relocations annually.

In addition, transferees have access to MoveOurHome.com, a Web portal designed to help them take an active part in their move. MoveOurHome.com has up-to-the-minute relocation information configured on a per-client basis. On the site, transferees can view company-specific policy information and transferee-specific relocation program information.

"Transferees can submit, view and check the status of expense reports, communicate with their relocation counselor, and specify home and area preferences," continues Callahan. "They also have access to an online move organizer and essential destination information such as weather, crime statistics, school reports, population figures and other community information."* SIRVA Advantage was developed based on input from current customers and internal service teams, and is designed to provide a company will a small or no relocation program a high level of service on a more flexible, on-demand basis.

To learn more about SIRVA Advantage, contact Jane Yanosko, SIRVA Advantage business development manager, at 800.531.3840 or jane.yanosko@sirva.com.

Companies continue to report that their employees are increasing reluctant to relocate. While the usual factors of family and spousal employment are even more magnified in tough real estate markets, one additional factor may be the home sale program the company offers. When the transferee is provided with a “pure” BVO/BVX home sale program, there is no guaranteed home buyout offer. These BVO/BVX programs have generally worked well in good real estate times; but when so many sellers are chasing even fewer qualified buyers (as is now the case) these relocation programs become less successful.  Even when transferees do all the right things—prepare the property for sale and list it at or near the most probable sale price—they still struggle to find buyers. This creates more pressure for corporations to extend temporary living benefits.

In some cases, it may make sense for companies to consider converting BVO/BVX home sale programs to AVO/AVX programs with required mandatory marketing times (e.g. 90 or 120 days). Here the best of a BVO/BVX program is maintained with ample time to find an outside buyer but also with the added assurance that if a buyer cannot be found then a guaranteed buy-out offer can be generated. This can be thought of as an “emergency parachute,” which can be used to complete the sale of the home and thus the corporate relocation. Also keep in mind, AVO/AVX corporate relocation programs ensure compliance with the recent revenue ruling (2005-74) which approves the use of AVO/AVX programs while not specifically approving BVO/BVX programs.

Have you considered this or have you already switched to an AVO/AVX relocation program? Are your employees more willing to relocate?

Improving Accent Through Training
A foreign national’s accent may impede their communication ability, even though they are fluent in English. Research indicates accents are caused mostly through differences in rhythm and stress, as well as difficulty in making certain sounds linguistically. A common example is putting an emphasis on the wrong syllable.

Accent is almost impossible to improve without training. Speakers seldom can hear what they are mispronouncing and even if a listener points it out to them, they are unlikely to know how to correct it.

For example, certain regions mix up L and R sounds because they cannot hear the difference, they may not notice a mispronunciation, but others may not be able to understand what they trying to communicate.

Accent reduction training is provided by universities and private training companies where individuals are trained how to identify incorrect pronunciations and how to exercise their mouth and tongue to correct the problem. Other teaching methods include mimicry, which helps students correct pronunciation, rhythm and stress by watching videos of native language speakers, then mimicking what they hear and see, including body language. 

Typically, most training programs incorporate individualized programs developed as a result of a comprehensive speech analysis. These programs mostly last between ten and 20 sessions. For some, improvement can be seen immediately, but it can also take between three and six months for others.

Most programs can be provided one-on-one or in a classroom setting. Classroom programs generally take longer and are less expensive than one-on-one tutoring but one-on-one tutoring is more effective and quicker.

Linguistics Plays a Part
Accent and grammar are usually established by ages six and twelve respectively. In order to help someone change their accent, an instructor needs to be a linguistics specialist and have the knowledge of a speech therapist.

A language school may claim to provide this training, but beware, a language instructor will not have the skills and training of a linguistics professional.

Accents are influenced by the tongue, lip position, vocal cords and air movement through the mouth or nose; instructors must be able to show students how to manipulate these in order to limit mispronunciations as a result of their accent.

Many companies offer language training to international corporate relocation transferees, though few offer accent modification training which is often required more than traditional language training.

Companies often dismiss accent modification as being too expensive, or because they feel there is little that can be done to correct the problems caused by accents. In fact, there is much that can be done to correct accent-related problems, and as companies research the various options available they will find that it is surprisingly cost effective and beneficial.

Let me know if you require a referral to an accent modification specialist.

In the past, employers offering corporate relocation services had to assure that a home buyout price paid to the employee was a fair market value, no more and no less. The use of broker market analyses to help establish an appropriate listing price and independent appraisals to establish the buyout price was an attempt to assure that the home buyout price represented a fair market price.

Due to the rapidly declining real estate market, a questionable trend has reared its ugly head—employers who are desperate to find a way to increase a transferee’s home buyout offer, without triggering a “direct offer” scenario, are now asking for relocation appraisals without forecasting. A directed offer requires the IRS to treat the buyout amount paid to the employee, in excess of the home’s fair market value, as income to the employee.

Standard corporate relocation practice calls for appraisals that attempt to determine a home’s anticipated sale price taking into account current marketing conditions (known as a forecasting adjustment). Forecasting in a declining market results in lower appraised values than those without forecasting adjustments—ignoring a forecasting adjustment will likely result in the appraised value being inflated.

The result is that the employer pays an amount to the employee that is higher than fair market value while having appraisals that appear to support the value by not using the forecasting adjustment process.

As was pointed out by Pete Scott, Worldwide ERC Tax Counsel, in the tax and legal update session at the San Antonio Worldwide ERC Conference, risks of ignoring the forecasting component include a rejection by the IRS of the appraisal as good evidence of fair market value; the appearance of a directed offer; a departure from standard policy that could result in a purchase price substantially higher than the sales price and income that is taxable as wages and subject to withholding/payroll taxes. There was substantial agreement among the members of the ERC Public Policy Committee in San Antonio as well as among appraisers attending the meeting that the practice should be discouraged.

This strange reversal of practice is driven by the need for employers to do whatever is possible to encourage employees to accept their corporate relocations, while not creating additional income to the employee. Employers, however, should not abandon standard practices or depart from their own former policies regarding appraiser instructions by ignoring forecasting.

Mortgage expectations in the United States have changed as a result of the current lending market, and transferees will face a different lending process from what existed only a few months ago. While it is still easier to get a home loan today than it was eight years ago, transferees should be aware of several changes so they can avoid mortgage surprises.

"Transferees should be encouraged to be pre-approved and speak to a mortgage counselor once they accept a relocation, even if they are not yet ready to purchase a home," says Rick Hoover, director of client services at SIRVA Relocation. "A credit check can be completed up front, which allows transferees to be proactive in addressing any issues. They should also be prepared to provide relevant financial documentation, as programs that allow no, low or limited documentation have disappeared or been drastically curtailed in most areas."

In addition, transferees should also expect to buy within their salary range, since the use of projected bonuses or incentive pay is no longer acceptable. They should also expect to make a down payment, as zero down loans are not as accessible. Making a down payment-even a small one-also lowers the opportunity for negative equity situations in the future.

Another significant change is the availability of certain types of loans. Jumbo loans are now more restrictive than smaller conforming loans, and as a result, executives who may have been approved for jumbo loans last year may no longer qualify. Also, combination loans-such as 80/10/10 or 80/20 loans-which many transferees have used to avoid mortgage insurance or as a bridge loan, are more restrictive than ever. Pricing and underwriting guidelines have made these options less favorable, causing mortgage insurance to once again be more prevalent than in the recent past.

"Mortgage lending changes regularly, and it is important that transferees have access to a knowledgeable resource to answer any questions," continues Hoover. "SIRVA has mortgage counselors available to work with transferees within a company's relocation policy parameters. They can walk transferees through various lending options and help determine the right loan for them based on several factors, including risk levels, cost, credit qualification and housing needs."
Hoover emphasizes that if companies conduct their own counseling with employees, they should stress that transferees talk to a lender at the beginning of the process, even if they don't intend to purchase a home right away. This will help transferees better understand what will be required once they are ready to move forward. 

Regardless if transferees work with a SIRVA Mortgage counselor or another mortgage professional, they should have the proper financial documentation available before beginning the lending process. "Underwriting guidelines can change daily," explains Hoover. "The more educated transferees are about the process, the better prepared they'll be."

For more information about the latest mortgage trends visit Paul Klemme's Blog, "The Mortgage Insider" or visit our resource library to view our recent Webinar, "Today's Mortgage Industry and its Impact on Relocation."

• Tie benefits to desired behavior: Companies have every right to require transferees to follow established home sale processes. The process to be followed should be clearly stated in the company's corporate relocation policy along with the benefits to the transferee.  Reasonable expectations include complying with the company code of conduct and following the corporate relocation service providers' recommendations which are based on the company's policy. Penalties for not complying with the terms of the policy, as well as any home sale incentives that are to be offered, should also be clearly outlined.

• Require full property disclosure and educate transferees on ineligible properties: Accurate assessments of property history, condition and initial ownership risk when a home is sold limits future risk potential and protects both the company and transferees. Transferees should understand that purchasing ineligible properties may cancel future home sale benefits.

• Require active transferee marketing participation:  Home marketing needs to be well planned, supported and implemented properly by all parties involved. Because the real estate market is changing rapidly, marketing strategies must be adjusted quickly, and prices need to be reduced in shorter intervals. Failure to adequately react can extend marketing time, increase corporate relocation program costs, push homes into inventory, decrease the pool of potential buyers, and reduce the final price transferees receive on the home sale.

• Evaluate all offers: Every appraisal should be thoroughly reviewed before giving it to the transferee in order to ensure they properly recognize the current market conditions. Do not hesitate to negotiate down to 95 percent of the appraised value. This also minimizes the emotional reaction to perceived "low" offers and the potential loss of an offer that would have been acceptable to the company.

• Require mandatory home-finding assistance:  Home-finding assistance reduces home loss-on-sale risk for those transferees (such as new hires) who are future relocation candidates and ensures employees don't purchase ineligible properties. It also helps mitigate the challenges of current market conditions, such as selecting a qualified agent, planning home-finding trips, evaluating financing options and reviewing contracts.

• Develop home sales programs that fit your company's risk profile:  Home sale programs vary in risk based on several factors. These include program type, number of controls in place, current market conditions, locations where homes are sold or purchased, past company practices and company culture. It is critical that companies are aware of the risks involved and create a home sale program that meets the company's overall service, cost and risk objectives.

For assistance incorporating these real estate best practices into your corporate relocation program or to learn more about how to mitigate real estate risks via a home sale program, visit David Barlow's blog.

The continued weakness in many real estate markets has resulted in many companies spending more for relocation than anticipated. The cost of home loss-on-sale programs, extensions to temporary living benefits and the cost of inventory homes (in non-fixed fee programs) are three areas that are frequently cited by companies as being sources of concern.

None of us can control our real estate markets but we can manage our company’s relocation policy. We need to start with the realization that relocation (like other company benefits) comes with requirements of participation and the company (as the bill payer) has every right to set the rules. Transferees may want to use any agent or appraiser they wish but, like the medical plan they chose, they need to recognize that eligibility for relocation benefits requires that they chose from an approved list of service providers. Network real estate agents are critical in today’s market where they reduce the probability of inflated home values which lead to high listing prices and the increased probability of the home going into inventory.

The other critical control is the listing price. The relocation industry has long recommended that this be 105% of the average of the two MPSP’s (Most Probable Sale Price) and this has been widely adopted. Now more and more companies are going to 104% and 103%. Nothing is more critical in relocation cost control than seeing that a realistic listing price is set. No transferee should have the right to over list their property when it is their company (and not them) who will bear the unnecessary cost of such an action such as increased temporary living and the cost of a home that falls into inventory.

There are several key decisions and considerations to weigh when considering whether to implement a loss-on-sale assistance program or revise an existing program. These include eligibility, rules and requirements, minimum transferee loss or deductible, maximum benefit caps, capital improvements and tax assistance.

According to Barlow, eligibility could be extended to any of the following combinations of groups: all homeowners regardless of salary tier; only homeowners in the highest salary bracket(s); and/or homeowners who purchased within a certain number of years before their transfer.

“Companies might also want to consider whether new construction should be penalized since they generally depreciate quicker in a declining market than existing homes,” he added.

One critical requirement should be that, whenever transferees purchase and sell their homes, they must follow all of the rules required in their company’s
relocation policy. “This includes whether or not the transferee bears a minimum loss of some sort, incurs a deductible to offset the loss-on-sale, or shares the loss with the company,” explained Barlow.

Barlow also recommended all companies have maximum benefit caps, which may be determined by such factors as geographical area (i.e. California vs. Illinois) and whether or not the amount is tax assisted. Generally caps range from $10,000 to $100,000, with $25,000, $50,000 and $75,000 being most common.

However, at the end of the day, the amount of the program is going to be what the company can afford and this varies not only by company but also by industry.

According to the National Association of REALTORS® (NAR), 2007 home sales were down 12.7 percent from 2006. And, excluding new construction, home prices in 2007 slipped 0.7 percent from 2006—marking the first nationwide decline since the Great Depression.

The sub-prime disaster led financial institutions to more closely evaluate borrowers, and as a result, those individuals that could previously secure a mortgage may not be eligible today. This drop in qualified buyers has meant an increase in housing inventories and the number of days homes are on the market across the country.

While the current real estate market means greater selection and reasonable prices for fewer qualified buyers, it’s especially tough on sellers. Loss-on-sale (LOS) assistance programs are typically used to partially protect home sellers from taking a loss on their home when relocating for business. LOS programs are typically employed when home market values depreciate at a faster pace than would be covered from having lived in the home long enough to break-even.

At SIRVA University, David Barlow, SCRP GMS, senior vice president of client support services at SIRVA Relocation, discussed best practices when developing
or revising a corporate relocation LOS assistance program. He discussed program management definitions, sample formulas, up-to-date facts, and eligibility requirements. He also discussed common pitfalls and how they can be avoided.

According to the NAR, the worst may be over but the national market is not yet in a positive price territory. While there is every indication the market hasn’t yet turned the corner to nationwide home price recovery, experts are confident a correction may begin as early as the end of this year.

“From indicators we’ve seen, downward price pressure in many markets will continue, but likely at a reduced rate of decline,” said Barlow. “The number of home sale losses is likely to stay relatively high but shouldn’t increase from 2007. It will get better, but the market won’t reverse itself overnight.”

Don’t Call it a Comeback
Loss-on-sale assistance programs were developed more than 25 years ago to address similar market conditions as what we see today. The need for these programs often diminished as the market strengthened, but they were sometimes employed during very short relocation intervals or with new construction to ensure sellers didn’t take a loss on their homes. In point of fact, in normal real estate times, it was nearly always the new construction that resulted in a LOS.

In poor market conditions, the amount of time between a relocation and the break-even point changes dramatically, and transferees essentially need to stay in their homes much longer to avoid taking a loss on their property.

According to Barlow, potential transferees have every right to want to wait out a bad market to avoid a loss on their home. They also have every right to expect their company to provide greater financial incentives if they are expected to relocate in a down real estate market. In fact, transferees are increasingly resisting and turning down corporate relocations if their companies decide not to help.

Correcting a common misconception, Barlow also noted that home LOS has nothing to do with the transferee’s equity position in their home. If a person has taken out a second mortgage or an equity line of credit the LOS benefit they may receive is often not going to provide the relief they need. Companies are strongly advised to limit LOS programs to the difference between what the transferee paid for the home and the home’s selling price.

% Loss-On-Sale Facts & Figures
95% of homes sold out of inventory result in loss to the company, even in good real estate times
50% of companies offer loss-on-sale assistance benefits
89% of SIRVA client’s share loss with their employees
75% of companies do tax protect the loss-on-sale assistance amount

Is it right for your company? Find out tomorrow as we continue to blog about LOS programs. Interested in learning more about reducing real estate risk? visit David's blog.

The continued difficult housing market creates cases where some homeowner employees find themselves in personal financial situations that are not conducive to accepting a relocation. Previously, “family considerations” were often the most common reason for an employee to delay or reject a corporate relocation. In today’s housing market, however, the problem is sometimes a home cannot be sold for an amount sufficient to cover the outstanding loan(s).  

While more than half of companies have a loss-on-sale program in their corporate relocation policies, these programs correctly treat (through a wide variety of formulae) the difference between the purchase price of the home and the selling price. Where employees have taken out second mortgages and/or lines of credit, however, they may in fact be “upside down”--namely owing more on their home than it is worth. In these situations, companies are wise in not making up “negative equity.” Negative equity is often the result of financial and purchasing decisions, which were made in times when real estate was appreciating. The negative equity, however, has no bearing on the actual loss-on-sale.

Today it is critical that the BMA/BPO process—which determines the MPSP (Most Probable Sales Price)--quickly identify cases where an employee may be “upside down.” Once an employee’s “home health” is known, all parties (employee, company and relocation service provider) can assay whether the relocation should proceed, or if the best course of action is to consider an alternative candidate. Making this judgment early before corporate relocation commitments and expenditures are made is a prudent course of action.

The Panel:

 

Maura Carey, CRP

Vice President,

Strategic Accounts

SIRVA Relocation

 

Amy Carter

Global Supply Chain Manager

Intel Corp.

 

Peggy Love

President & CEO

Full Circle International

Relocations, Inc.

 

Sandy Palmer, SCRP

Manager, Corporate Relocation

Cargill, Inc.

 

While concrete, logistical items such as household goods shipments or home marketing assistance receive priority treatment in corporate relocation programs, for employees and their families, the “soft” transitional and settling-in services can make the difference between a successful and a failed relocation. As Maura Carey and her panel discussed, the complex process of relocation is hard on the entire family, not just the employee.

 

Relocating employees and their spouses want and arguably need several “touch points” during the relocation process, where they can receive assistance ranging from the concrete (locating daycare for small children) to the less tangible (ideas for helping teenagers adjust to their new surroundings). Companies can incorporate introductions to social and job networks, school assessments and recommendations, and specialty tours of shopping and cultural areas into their relocation programs in order to ease the family’s transition. Not only are such services relevant from a comfort standpoint, but they are also important from a business perspective. Effective destination services should increase transferee acceptance rates as well as provide a tangible, differentiated benefit for recruitment and employee development.

 

In order to illustrate some of the points made during the discussion, Sandy Palmer, manager of corporate relocation for Cargill Inc., reviewed a case study. During the last four months of 2007, Cargill conducted a Transition Support Services pilot program. One key finding was that transferees and their families unequivocally enjoyed and appreciated having someone to walk them through the settling-in process, check-in frequently and assist with the “soft” transition issues early in the assignment. Amy Carter, global supply chain manager for Intel, referred to the family’s first two weeks in the new location as the “Golden Window” of opportunity to make sure that they feel comfortable in the new surroundings. Failure to achieve this comfort can sour the entire assignment or even prevent the employee from accepting a future relocation assignment. Basic “niche” services such as stocking the refrigerator prior to the family’s arrival in the new home or getting the children involved in activities immediately can help the transition, Amy explained.

 

Building on the comments of the other panel members, Peggy Love, president and CEO of Full Circle International Relocation, Inc. asserted that destination services must involve two elements, local knowledge and a focus on the adjustment process for the family. Also, she emphasized the importance of customizing the transition program for each family because the success factors vary for each family’s situation.

 

Keeping in mind that Peggy cited family concerns as the biggest reason for an employee turning down an assignment, companies cannot overlook transition services when designing their corporate relocation programs. Even domestic transferees can receive tremendous help from a one to two day orientation in their new area.  When the employee and the family experience a smooth relocation transition, it not only mitigates stress and inconvenience, but it also allows the employee to focus more quickly on the reason for the relocation in the first place: the job.

 

What transition services are your transferees and assignees asking for to support their success in the new location?